Articles written by Michael Castillo ...

It unveiled its latest innovations at the Snap Partner Summit, including the latest generation of augmented reality (AR) ...

Personal and public events over the summer – in Cannes and the UK – demonstrate that racism is a pervasive and dangerous ...

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This week, the Google-DOJ trial became the most topical issue in the adtech industry, serving as a powerful eye-opener for brands and marketers. After years of what some may argue is Google’s ...

As AI continues to transform marketing, UM APAC's CPO Ben Tuff uncovers how to tap its power without losing the nuances of the creativity, edge, and authenticity that drive standout brands.

Less than two months before November’s presidential election, Ben & Jerry's cofounders Ben Cohen and Jerry Greenfield are releasing a special ice-cream flavor inspired by Vice President Kamala Harris ...

Effie Asia Pacific has awarded its most effective marketing campaigns of 2024, recognising 88 winners including the Grand ...

The marketing and communications industry thrives on fresh perspectives and bold ideas, and this year's Campaign Asia-Pacific ...

Campaign explores how Singapore’s newest digital banking entrant is using bold branding, Henry Golding as its ambassador, and ...

Sam Nelson Harris of the band X Ambassadors gives the song the indie pop treatment. Unlimited access to Campaign Asia-Pacific ...