Lindsay Pattison, the global chief people officer of WPP and a former global media agency chief executive, will be leaving the holding company in May. In a memo to WPP leaders today (20 February), ...

These cornerstones of an influencer brand trip can create highly shareable content moments, potentially achieving significant organic social reach and first-hand advocacy from influencers and content ...

Following its reported loss for 2024 on 14 February, Dentsu unveiled a new “Mid-term management plan” to help the business ...

Industry body VoxComm said the rise of this model puts agency-client relationships at risk.

In addition to increased confidence from investors, X is also winning back advertisers on its platform. Last week, Apple announced that it has restarted ad campaigns on the social media platform after ...

Campaign has announced Janice Min, co-owner, CEO and editor-in-chief of The Ankler, as its keynote speaker for the annual Convene conference taking place on February 27.

Coming off the success of its 2024 Super Bowl advertisement, the creatives with the skincare brand CeraVe decided that when ...

Facebook and YouTube are the most popular social media platforms for product discovery and research, according to Bazaarvoice’s Shopper Experience Index, which surveyed over 8,000 consumers from ...

Like many podcasts, The Delicious Dish takes a cringe-worthy turn when hosts Ana Gasteyer and Molly Shannon ask guest Samuel ...

Meghan Markle is once again at the center of controversy after unveiling the new name and logo for her rebranded lifestyle ...

As brands increasingly adopt tactics to collect first-party data, questions arise about the value of compensating consumers ...

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