Generative AI is transforming marketing organizations—creating new roles, flattening structures, and requiring a shift in ...

Agile practices and full AI integration are key differentiators of successful B2B marketers, survey data reveals.

Which human resources tasks does AI make easier? Which ones is it not ready to handle? How do employees feel about AI being ...

Marketing Strategy - Fully 84% of consumers in the United States say they've opted in to receive texts from at least one ...

Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according ...

LinkedIn’s Accelerate ad campaigns can improve cost per action by up to 42%, according to data from the professional social network. They do that by maximizing results with AI-powered targeting, ...

Ethical marketing helps B2B marketers align personalization with privacy, build trust, and create data strategies that ...

Smart, AI-backed software is making decisions and transforming how marketing teams operate. Join this session for case ...

We invited 5 of today's top martech providers to show you their products' best features and benefits. Join us for live demos ...

Which days and times tend to deliver the highest engagement on social media posts from businesses? To find out, Sprout Social analyzed data from more than 34,000 of its customers across various plan ...

More than 15 billion images have already been created using text-to-image AI tools since 2022, according to recent research from Everypixel. The report was based on an analysis conducted in August ...

Just last week, I again watched as my neighbor spent two hours washing, detailing, and meticulously waxing his vintage Chevy Corvette. That routine got me thinking: I don't believe I've ever seen him ...