Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to ...

B2B marketers in the US expect to increasingly focus their budgets on tech, data, and events in the coming years, according to recent research from Plural Strategy. The report was based on data from a ...

Global ad spend on professionally produced news content has dropped significantly in recent years, according to recent research from WARC Media. The report was based on WARC’s dataset of advertising ...

Although LinkedIn is the most used social network by B2B firms, marketers say Twitter delivers the most engagement, according to recent research from Sagefrog. The report was based on data from a ...

The B2B sales pipeline is a game-changer, because it helps identify target prospects, build tailored messages, and facilitate follow up on leads in ways that save you time, money, and resources. Sales ...

Most people are OK with social media influencers' promoting products—as long as the influencers actually use those products, according to recent research from Influence.co. The report was based on ...

Generative AI is transforming marketing organizations—creating new roles, flattening structures, and requiring a shift in ...

Which occupations in the United States are turning to generative AI tools the most for work tasks? To find out, Anthropic researchers analyzed millions of conversations from the Claude platform. An ...

Marketers are happier and more productive when they're learning. That's a fact: In the recently published Marketer Happiness Study from MarketingProfs, we found that marketers who actively seek out ...

What's the median conversion rate for website landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion ...

Which high-growth, dynamic industries could transform the business landscape in the coming years? To find out, researchers at McKinsey & Company analyzed global data to identify "arenas of competition ...

There is a significant disconnect between what marketers post to social media and what consumers want brands to post, according to recent research from Sprout Social. The report was based on data from ...