Dr Martens has been taking action to shift its marketing focus to product rather than “storytelling” as it seeks to emerge ...

The beauty brand’s marketing director discusses the brand’s “flywheel” approach to keeping up with changes in consumer search ...

In Marketing Week’s new subscriber-exclusive webinar series, three marketers discuss building innovation-oriented teams and ...

As PepsiCo combines its legacy in sports sponsorship with trying to stay ahead of the curve as partnerships evolve, it is ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

The farming lobby needs to change its privileged image, while food brands’ focus should be the opposite - putting product ...

The report from the Competition and Markets Authority (CMA) suggested supermarkets “could do more” to broaden access to ...

After a post-pandemic slowdown in sales, Laithwaites used a regional testing approach to prove the case for brand building in ...

The first part of the mystery has so far garnered 150 million views across channels, making it Waitrose’s “biggest ever ...

Speaking at a Thinkbox event, behavioural scientist Richard Shotton outlined what makes TV effective as a media channel and ...

Starling Bank has appointed Michele Rousseau as its first chief marketing officer as new CEO Raman Bhatia looks to make his ...

Given the industry’s potential to shape society and change behaviour, there is so much more we can and must do to help lower ...