It’s one thing to invest in AI capabilities for your brand and products – it’s another thing entirely to market them in a way ...

Honesty is the best policy, especially in the world of market research. When survey respondents bend the truth, flat-out lie ...

Surveys are more than just questions; they’re opportunities to connect with your audience on a deeper level. Steer clear of ...

Burberry has blamed “inconsistent brand execution” and moving “too far from its core” for what it describes as “disappointing ...

The fully AI-generated ad will replace the original ‘Holidays Are Coming’ on UK TV screens this festive season with Coca-Cola ...

Continuing to invest in its brands has paid off for Premier Foods, which is seeing signs shoppers are willing to pay a ...

O2 has created AI grandma Daisy to tackle scammers and boost awareness of the brand’s fraud prevention technology.

The second festive outing created by agency Saatchi & Saatchi and soundtracked to ‘Sonnet’ by Richard Ashcroft, the ad is ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Michelle Anderson is finding major strategic benefits to using AI on a daily basis in her role leading marketing at leisure ...

The campaign and wider repositioning are designed to make the brand “experience-led”, which Balaji defines as “the brand ...

As the primary sponsor of the 2024 MTV EMAs, Compare the Market’s brand chief discusses the role of the partnership in ...