Macintosh Avid editors have been waiting for, Avid Media Composer is now Apple Silicon Native. It’s been almost three years ...

With a series of innovative new lenses on display at CP+ 2025 Japan, Viltrox aims to redefine the lens market and expand ...

Welcome to Tool Tip Tuesday for Adobe Premiere Pro on ProVideoCoalition. Every week, we will share a new tooltip to save time ...

ZEISS brings the legendary name Otus back to life with new lenses optimized for the latest mirrorless mounts and available ...

The STORM updates add some controls and rectify certain lighting behaviors. For the MC Pro, new features such as 16-bit DMX ...

Compact and lightweight, the portable Viltrox K90 30W RGB unit delivers excellent on-demand color for video and photos, ...

The Kickstarter campaign for the new ShiftCam Cinema Series of lenses for smartphones has not launched yet, but thousands of filmmakers have already reserved their new mobile filmmaking kit. ShiftCam ...

While you might have blurred out a background or sharpened a little to save a slightly misfocused shot, there’s more to ...

Bunny Stream beats Vimeo Pro for 4 reasons-at least. Even if you already read it, you should re-read it as an introduction to ...

Sigma recently announced the renewed I series lenses for the US market. The nine stylish, compact, full-frame prime lenses ...

SIGMA is pleased to announce the Sigma BF, a 24-megapixel full-frame L-Mount camera. The Sigma BF presents an uncompromising ...

Sports lens for the US Market. The Sigma 300-600mm F4 DG OS | Sports is a revolutionary large-aperture ultra-telephoto zoom ...