Search ads appear next to Google search results when people look for products and services. view more Digital advertising in the Microsoft Bing is one of the most popular advertising options. Frequent ...

Mother’s Day is a special occasion that gives brands a chance to showcase their creative side while celebrating the irreplaceable role of mothers in our lives. Over the years, top brands have used ...

With India’s rapidly expanding digital landscape, in-app advertising has become a go-to strategy for reaching mobile-first consumers. India’s mobile user base, projected to hit nearly 1 billion by ...

Bigg Boss, one of India’s most popular reality TV franchises, enjoys massive viewership and consistently ranks high in TRP (Television Rating Points). Each language version of the show—Hindi, Tamil, ...

Black Friday is one of the most anticipated shopping days of the year, marked by massive sales, exclusive discounts, and a rush of consumers looking for the best deals. For brands, it’s an ideal ...

As we wrap up our look at the best Children’s Day creative ads of 2024, it’s clear that brands have gone above and beyond to capture the spirit of childhood joy, wonder, and discovery. These ads not ...

As we’ve seen, Holi offers brands a unique canvas to blend creativity, emotion, and vibrant visuals that resonate deeply with audiences. These ads don’t just celebrate the festival; they reinforce ...

Interstitial ads have emerged as a powerful digital advertising format that captures user attention with full-screen engagement. Unlike traditional banners or pop-ups, interstitials occupy the entire ...

Influencer marketing has transformed from a niche strategy to a mainstream powerhouse, allowing brands to connect directly with their target audience through trusted voices. In 2024, with influencer ...

What forced Myntra from a small B2B startup to become India’s number one fashion portal today? Launched in 2007 by Mukesh Bansal, Vineet Saxena, and Ashutosh Lawania, Myntra initially focused on ...

Amazon has announced plans to significantly increase the presence of ads on its Prime Video platform by 2025, following months of testing. Despite initial concerns that ad-supported streaming could ...

Bengaluru joins cities like Delhi, Hyderabad, and Kochi in metro advertising. For the first time since its inception in 2011, Bengaluru’s Namma Metro will display advertisements on its train coaches, ...