When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers.”

Comedian John Crist discusses the uproar over the recent ad Sydney Sweeney appeared in for American Eagle on 'The Will Cain Show.'

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass_by.