Major movie theater chains unveil a $2.2 billion makeover plan
With movies hitting streaming services faster than ever and consumers cutting back on spending, moviegoers might feel a bit less enthused to head to their multiplex these days. That’s why the biggest theater chains in the United States and Canada have a $2.
Theater chains will spend $2.2 billlion to lure you back to the movies
The biggest theater chains in the US and Canada are upgrading their technology and adding attractions like arcades, bowling alleys and ziplines in hopes of enticing more people to go to the movies, according to Variety.
Some movie theaters hope adding pickleball courts will save their struggling chains
Movie theaters are investing $2.2 billion in upgrades, adding pickleball courts, ziplines, and better seats and sound to their facilities.
Movie Theater Chains Will Invest $2.2 Billion to Bring You Ziplines and Pickleball
Rejoice, movie lovers—your cinematic experience is about to get a whole lot better. On Thursday, a trade organization representing theater operators announced that eight of the biggest theater chains in the U.
Theater Owners Plan to Spend $2.2 Billion to Modernize and Upgrade Moviegoing Experience
The eight biggest theater chains in the U.S. and Canada announced that they plan to invest more than $2.2 billion to upgrade 21,000 screens.
AMC, Regal and other US chains plan $2.2 billion in theater upgrades
The largest theater chains including AMC Entertainment , Regal Cinemas and Cinemark will invest more than $2.2 billion over the next three years to upgrade theaters in the U.S. and Canada, an industry group announced on Thursday.
Popcorn and pickleball? Movie chains spending $2.2 billion to get people back to theaters
Getty Images While 22% of Americans say they have a home theater, far fewer have a pickleball court. But integrating the hot new sport into the moviegoing experience is just one perk of a $2.2 billion
Major Theater Chains Invest $2.2 Billion to Enhance Theaters
Over the next three years, the largest theater chains including AMC, Regal, and Cinemark will invest $2.2 billion to upgrade theaters across the U.S. and Canada. These upgrades will span seating, sound and projection technology,
Movie Theater Chains Put $2.2B Bet on Box Office Rebound With New Upgrades
North American movie exhibitors are set to invest $2.2 billion in new theater upgrades to take advantage of Hollywood's ...
Theater owners plan to add pickleball, ropes courses, and bowling to the moviegoing experience
What's missing from your moviegoing experience? What about pickleball courts, ropes courses, and arcade games? All these ...
Cinema chains have joined forces to invest in multiplexes
ABC News' Will Ganss talks about the new efforts by theaters to get back people in the seats including pickle ball and rope ...
Movie marketing for the TikTok generation—how theater chains are trying to reach Gen Z
Theaters’ popcorn bucket wars and curated events are appealing to young moviegoers as release slates continue to lag pre-pandemic levels.