It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

We’ll definitely do more consoles in the future, and other devices,” Microsoft Gaming CEO Phil Spencer told Rolling Stone in ...

Microsoft launched a new marketing campaign for its Xbox consoles and cloud gaming service called “This is an Xbox.” It ...

Video game purists may not like it, but Microsoft is doubling down on its push to expand the Xbox business to devices outside ...

In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing ...

Xbox Game Pass subscribers can cause some mayhem in a suite of new game additions, including Spyro the Dragon.

Ahead of the holiday season, and presumably to help drive sign-ups to Game Pass, Microsoft has rolled out a new ad campaign ...

The company is working on prototypes now, Xbox boss Phil Spencer told Bloomberg. Plus: bringing more games to more platforms.

Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.

This discount on the Ghost Cipher Xbox Wireless Controller is one of the best early Black Friday Xbox deals we've seen so far ...

Microsoft is in a weird place with its current console offerings, but it looks like the company is planning to take launch a ...

A reader is unimpressed by Microsoft’s new ‘This is an Xbox’ marketing campaign and insists that Xbox has already gone third ...