Morgan Housel, author of The Psychology of Money, said it this way: "Stories are, by far, the most powerful force in the ...

Savvy investors know The Trade Desk (NASDAQ: TTD) as the leading demand-side platform in the ad tech industry. The company ...

New Street analyst Dan Salmon upgraded Trade Desk (TTD) to Neutral from Sell with a price target of $115, up from $85. The firm says political ...

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As a result of being "mostly" just an OS, Roku has the most third-party integrations with streaming TV OEMs. In the release, ...

The Trade Desk (NASDAQ: TTD) stock has drawn increasing attention among investors looking to capitalize on growth in the ...

Is owning content a “conflict of interest” among current OS providers, and, if so, how does that affect the CTV landscape?

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem ...

VENTURA, Calif.—Programmatic ad giant The Trade Desk is pushing into the streaming technology business with a new operating ...

Bank of America remains bullish on Roku despite new competition from Trade Desk's TV operating system, Ventura.

The Trade Desk, which was founded in 2009 and sells one of the world's most popular demand-side platforms (that enables ...

Janko Roettgers first reported on a partnership between the two back in September, noting that The Trade Desk is “supplying Sonos with the core smart TV OS, and facilitating deals with app publishers, ...