The click-to-open rate (CTOR) compares the number of unique clicks to unique opens. This number indicates how effective the email message, design, and content performed, and …

Nov 17, 2023 · Open rate is simply the percentage of email recipients who open your email, regardless of if they take any further action. Click-to-open rate measure the percentage of …

4 days ago · I AM NOT SEEING THE "CARD" TOI BE ABLE TO CLICK ON TO DOWNLOAD THE DOCUMENT

Apr 22, 2025 · Join me in uncovering the latest email marketing benchmarks to discover the industry standards for open, click-through, unsubscribe and hard bounce rates.

What is considered a successful CTOR? The range that you want your click-to-open rate to fall is between 10-15%. However, if you’re not familiar with how this metric applies to your email …

Feb 6, 2025 · Click to open rate (CTOR) in email marketing measures the percentage of recipients who click on a link after opening your email. The simple formula for calculating the …

You can calculate your click-to-open rate by taking the number of clicks, dividing that number by the number of opens, and multiplying the result by 100. The resulting number is your CTOR …

A click-to-open rate is an equation that focuses on the number of unique clicks and unique opens your email receives. This can show you how effective your email is in terms of content and …

Click-to-open rate (CTOR) is an email marketing metric that measures the percentage of email recipients who open an email and then click on a link contained inside of that email.

Jan 9, 2019 · Two of the most important metrics are the click-through rate and the click-to-open rate. Unfortunately, these two measurements are often confused. The truth is, though they …