In 1994, Frito-Lay recorded annual retail sales of nearly $5 billion, selling 8 billion bags of chips, popcorn, and pretzels during that year—outpacing competitors Eagle (owned by Anheuser-Busch) and Wise (owned by Borden).

In early 1996 Anheuser-Busch shut down its Eagle Snack unit after failing to find a buyer for the unit; it sold four of Eagle's plants to Frito-Lay, which converted them to production of its main brands.

From summer barbecues to family gatherings to time spent relaxing at the end of a long day, Frito-Lay snacks are part of some of life's most memorable moments. And maybe even brightens some of the most mundane. We invite you to learn more.

Jun 10, 1996 · Frito-Lay increased its market share from 38 percent in the late 1980s to 55 percent by the mid-1990s. By 1996, Frito-Lay's main competitor Eagle Snacks was defunct and Anheuser-Busch then sold the Eagle Snacks name to Proctor & Gamble and 4 of the snack division's 5 factories to Frito-Lay.

Oct 10, 2013 · In 1994, Frito-Lay recorded annual retail sales of nearly $5 billion, selling 8 billion bags of chips, popcorn andpretzels during that year—outpacing competitors Eagle (owned by Anheuser-Busch) and Wise (owned by Borden).

Frito-Lay Inc., the world's largest maker of snack foods, launched an advertising campaign in 1997 to focus on a narrow market for its Doritos brand of flavored tortilla chips, to introduce new Doritos products, and to increase the international sales of tortilla chips.

Frito-Lay has one of the largest private fleets in North America. In the U.S. specifically, Frito-Lay’s fleet is made up of approximately 23,000 vehicles, everything from cargo vans up to Class 8 tractor-trailers.

…In 1965 Pepsi-Cola merged with Frito-Lay, Inc., the maker of snack foods such as Fritos, Doritos, Lay’s potato chips, and Rold Gold pretzels. The newly enlarged company diversified further with the purchase of three restaurant chains—Pizza Hut, Inc. (1977), Taco Bell Inc. (1978), and Kentucky Fried Chicken Corp. (1986; now…

In 1961, the two companies merged and Frito-Lay, Inc. was born. Four years later in 1965, Frito-Lay, Inc. merged with Pepsi-Cola to form PepsiCo. Snack lovers everywhere rejoiced.

Frito-Lay, a key business unit within PepsiCo, is a market leader in the snack food industry. It manufactures snack foods including, Fritos, Lay's, Doritos, Cheetos, and Tostitos. Frito-Lay was founded in 1932, by C.E. Doolin.