Innovative makeup and beauty products from Too Faced Cosmetics. Find trendsetting cruelty-free makeup and tips on how to apply our top-selling products.

Achieve dramatic lashes with cruelty-free, long-wear mascara that lasts all day and all night long from Too Faced

Damn Girl! 24-Hour Mascara uses innovative polymers to keep lashes flexible while lifting, lengthening, and locking-in 24 hours of smudge-and flake-resistant curl.

A mascara so amazing, it's Better Than Sex! This formula thickens, lengthens & curls after just one coat for the most luscious, dramatic & volumized lashes.

Volumize, lengthen, curl, and condition with a mascara that delivers 100% sexy lashes with a 98% naturally-derived formula.* Formulated with Bamboo Fibers and a Goji Berry Blend.

Too Faced explores the hottest trends with our latest makeup collection. Discover the new makeup products and colors of the season hitting the beauty scene now.

Discover cruelty-free cosmetics that allow you to look and feel your best when you shop online at Too Faced.

At Too Faced, we’re here to help you look and feel your best, which is why we offer a variety of easy makeup tutorials for beginners and pros alike. Get tips for how to do achieve that smoky eye makeup …

Go ahead and cry happy tears, Better Than Sex Mascara is WATERPROOF! Our iconic hourglass-shaped brush unlocks the volumizing formula that thickens, lengthens and curls for the most …

Find the most popular makeup in our collection featuring the best of beauty products from Too Faced, including mascaras, blushes, lipsticks, and more