Understanding Market Segmentation: A Comprehensive Guide
Dec 21, 2025 · Market segmentation is a strategy in which businesses categorize potential customers into distinct groups based on shared characteristics such as demographics, …
What Is Market Segmentation? How It Works, Careers, and More
Dec 8, 2025 · What is market segmentation? Market segmentation is when a business splits potential customers into groups based on shared characteristics. These characteristics include …
Market segmentation - Wikipedia
In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers (or …
What is Market Segmentation? | Definition from TechTarget
Oct 29, 2024 · Customer segmentation focuses on existing customers, while market segmentation focuses on target markets, including prospective customers. Typically, market segmentation …
What is Market Segmentation? | Hanover Research
Apr 28, 2025 · Learn what market segmentation is, its benefits, the different types of segmentation, and the steps you can take to implement it successfully.
Market segmentation: Definition, types, benefits, & best practices
Oct 14, 2020 · Market segmentation creates subsets of a market based on demographics, needs, priorities, common interests, and other psychographic or behavioral criteria used to better …
Market Segmentation: Types, Examples, and Strategies - Semrush
May 13, 2025 · Segmentation is the process of taking a broad market and breaking it into various groups (A.K.A. segments) according to specific characteristics, desires, or needs. Take a …
What is market segmentation? | Overview and examples
Feb 6, 2024 · Market segmentation is the process of dividing a broad target market into subsets, or cohorts, of customers who share common characteristics, needs, priorities, and behaviors. …
What is Market Segmentation? Definition, Examples, and Guide
Market segmentation is the process of dividing a broad market into smaller, distinct groups of consumers who share similar characteristics, needs, or behaviours. It enables businesses to …
Market Segmentation – Meaning, Basis and Types of Segmentation
Apr 3, 2025 · Market segmentation divides the complete market set-up into smaller subsets comprising of consumers with a similar taste, demand and preference.