How consumer data and medical records are used to bolster pharmaceutical marketing
2:08
Microsoft News
How consumer data and medical records are used to bolster pharmaceutical marketing
To the outside world and its countless health care customers, the data powerhouse IQVIA has portrayed itself as a bastion of privacy, fully committed to safeguarding the medical secrets it has spent decades collecting on tens of millions of Americans. But internal documents reveal a different reality. A STAT investigation found privacy lapses ...
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