Subverting Expectations The brand Buffe was created to subvert exceptions, when creating a cleaning brand or a product tied to that industry it would have been safe and easy to go a traditional route ��this project called for something different, it was about flipping the norm, creating something truly memorable for a project that might not be that sexy.��its about creating fluster, exclusivity and excitement not just for the clients but for everybody involved ���As designers, our task is to res