Using psychology in food menu design to influence decisions | Madhu Menon | TEDxSIULavale
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Using psychology in food menu design to influence decisions | Madhu Menon | TEDxSIULavale
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Decision Guided Menu vs Just Eat Psychology Stop Showing Menu Start Driving Orders Most takeaways show menus. Smart brands guide decisions. Platforms like Just Eat don’t just display food they influence choices using psychology like “most popular”, “recommended” and shortcuts that remove thinking. When customers feel confused, they delay ordering or go back to apps. The real marketing shift is simple: turn your menu into a decision board. Highlight best sellers, first-time picks and quick option
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